The Challenge
How do you introduce a cost-effective sachet without making it feel cheap? The goal was to communicate value without compromising quality or emotional appeal, convincing budget conscious consumers that one small sachet can create big, shared moments.

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The Idea
In households where every rupee counts, love often hides in small gestures. This light hearted TVC captures the playful banter between a husband and wife over a cup of tea, revealing how the new Nestlé EVERYDAY sachet, though easy on the budget, delivers just the right amount of warmth and connection for two.